The University of Georgia Athletics
As the lead digital strategist and one of four students on the creative team, I conceptualize and implement fan-based content for multimedia platforms. In addition, I manage the production on all social accounts during live athletic events. I have loved engaging digitally and directly with international and local fans for the past four years.
Instagram Student Section
In the fall of 2017, I was chosen from the entire student population to represent the University of Georgia through this program at Instagram. I coordinate and create digital content that shows our school's sports traditions and culture.
Most recently and for the second year in a row, I received national recognition as a finalist among 170 other collegiate representatives.
I have had the opportunity to learn the fundamentals of social media marketing from the official sports & editorial executives. I create, coordinate & place digital advertising campaigns for optimal impact.
This is a sample from the 2019 football season collection. Each week, I used a fan-based demographic to create engaging social media posts that reflect a tradition with this theme in mind:
GAMEDAY IN THE LIFE OF...
- Alumni
- Students
- Spirit
- Parents
- Seniors
-Staff
IG Student Section | Football 2019
Static Graphics
